THE REASON WHY APPLE’S STOCK IS SLIDING

See those huge growth peaks in 2008, 2010 and 2011? They are the result of two products that changed two industries forever: mobile and personal computing.

The chart just shows what’s normal when you hit a homerun with a product that shakes an entire industry:

– in 2008, it’s the iPhone 3G
– in 2010 and 2011 it’s the iPad and iPad 2

You can only get that type of growth when you launch a new product that creates a new market category by itself.
Is the current growth of “only 20%” a sign that Apple is losing its mojo? No.
Can you expect Apple to grow at 70-80% YoY as they did in the past without releasing a new breakthrough product? No.
Is there any product in the pipe with such a potential? I don’t think so. TV is in the radar, but I wouldn’t bet on it to be as big...

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HOW DOES THE FUTURE OF TV LOOK LIKE?

Youtube turns 8 in a few days. Just a kid, but mature enough to tell us what the future of TV will look like.

According to eMarketer, in 2012 advertising spending on online video in the US was $2.9bn. A sizable market, but less than 5% of the $65bn spent on TV ads.

Not too impressive if it were not because online video grew by 47% year on year. At that rate of growth, it would just take 8 years for online video to surpass TV ads spending. Just by the time Youtube would turn 16.

And there are reasons to believe that the 47% growth we saw this year is just accelerating, led by YouTube. Here are 3 reasons why Youtube will drive an even bigger growth:

1. Better ads.

  • Advertisers are increasing their spending.  ”YouTube is […] home for major brand advertisers...
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MARKETERS, DO YOU REALLY CONSIDER IPADS AS MOBILE?

The chart shows the incredible growth of mobile commerce. Excited? Well, not so much. It’s all driven by the iPad. When ten years ago many analyst predicted that mobile-commerce would be the future, few actually meant tablets to be part of the story?

One thing is that Steve Job presented the iPad and the Macbook Air as mobile devices. Another thing is that for digital marketing purposes, analyst consider it so.

Despite sharing the same OS as the iPhone, the use of an iPad is actually closer to a laptop than to a smartphone. I often buy from Amazon using my iPad instead of my laptop, even when at home. Same for online banking. In both cases, I use the original website, not the mobile one. When I am on the go, the iPhone is always with me, but not the iPad...

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WHY AS A CONSUMER YOU PREFER OTT

I spend $40 a month on fixed broadband. That includes a bundle for voice minutes that you can’t opt out of.

On mobile I pay another $40 a month. You get a bundle of 500 minutes and mobile broadband for 500MB. I’d like to opt out voice, but I do not dare to because mobile networks coverage is far more reliable for voice than for data, and because of the cap in mobile data. That might change one day with LTE.

But I digress, let me go to he point. At $80 a month, you pay almost $1000 a year to a telco for connectivity —although that includes voice too.

How much do you pay for the services that connect you to friends, store your files, let you share your photos, videos, ideas? In other words, how much do you pay for Gmail, Dropbox, Google Drive, YouTube, Maps, iCloud, Whatsapp, Instagr...

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DO YOU EVER WONDER IF IT’S TIME TO QUIT YOUR JOB AND START YOUR OWN BUSINESS?

So does the main character in this book.

Digital Renaissance is a story about a young engineer that finds his dream job in a startup accelerator in Shanghai. Soon he discovers he is working for the dark side. Things get worse when a colleague dies in strange circumstances.

It’s a story about being true to yourself and standing for your own beliefs.

Until March 20th, Digital Renaissance goes from $5.99 to $0.00. Don’t miss the chance to download it for free.

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WHY ARE AD RATES STILL THAT HIGH FOR PRINT MEDIA?

You cannot measure the real views,
You cannot measure or track the response from the viewer,
You cannot make it interactive,
You cannot personalize to a profile, not even to a microsegment,
You cannot do remarketing,
Yet… you, marketers, still pay more for Print Media Ads. Far more.*
Why?

The reason men oppose progress is not that they hate progress, but that they love inertia.
—Elbert Hubbard (1856-1915)

Nowadays, would Wanamaker allow not to know which half of his ad money is wasted?**

* According to the chart from Business Insider the Cost-per-mille (CPM) of Newspaper ads is around 10 times the CPM of Desktop/iPad ads —and about 50 times the mobile CPM.
** “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
—John Wanamaker (1838-1922...

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ARE YOU DOING WHAT YOU LOVE RIGHT NOW?

You do not need to be a millennial to ask yourself that question.
The digital revolution has brought an era where rules are changing and change is the rule.

Social Media gives a loud voice to independent artists, to social activists, to entrepreneurs. It is a Digital Renaissance.

Though it can be a long and tough way, it has never been easier to become an Indie artists or a social entrepreneur: musicians, authors, film-makers, graphic designers, app developers, DIY rocket scientists…

Millennials do not work just for money and status. They want to make a difference. They want to change the world for better.

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